In this episode of the GTM Engineering Podcast, we sat down with Tamara Ceman to break down how brand, behavior, and data collide inside SaaS GTM teams. Tamara explains how her now-iconic LinkedIn profile image evolved from a joke into a pipeline generator. We dig into the root of why early-stage founders often mistrust marketers—and what marketers must do differently. She shares a sign-up funnel test that lifted activation by 40%, unpacks how surface-level metrics create misalignment between product and marketing, and explains how small data gaps can cost teams quarters of wasted execution. The conversation ends with a callout on today’s “trendless” GTM environment and why marketers must build clarity over chasing playbooks.
Timestamps:
00:00 Intro
02:18 Tamara's unusual LinkedIn profile image
08:24 Marketing distrust in SaaS
17:54 Activation vs. Acquisition: A sign-up funnel experiment
24:02 Using product data to drive better GTM decisions
31:52 Data misinterpretation and organizational chaos
36:36 A trendless market and the rise of GTM engineering
40:13 Where to find Tamara and final thoughts
Useful Links:
Tamara’s LinkedIn: https://www.linkedin.com/in/tamaraceman
Website: https://www.practical-marketer.com/
Stay Connected:
► Website: https://restartt.ai
► YouTube: https://www.youtube.com/@restartthq
► LinkedIn: https://www.linkedin.com/company/restartthq/
Brought to you by Warmly — the AI-powered GTM assistant for prospecting and outbound. Try it free or request a demo at https://www.warmly.ai
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