In this episode of the GTM Engineering Podcast, Zach Vidibor joins us to unpack why go-to-market teams are still flying blind when it comes to messaging, and how Octave is helping them fix it. We dig into what it means to build a “generative GTM brain,” why email templates are dead, and how enriched PLG signals can drive high-touch outbound at scale. If you're rethinking how to orchestrate GTM with context, not chaos, this one’s for you.
Timestamps:
00:00 Intro
02:43 What is Octave and what does it do?
05:36 The problem Octave is solving for GTM teams.
08:24 Why modern GTM needs orchestration.
13:05 Trend: GTM teams are becoming full-stack.
16:24 Growth tactic: SLG and lifecycle plays
24:16 Learn more about Zach and Octave.
Useful Links:
- Octave website: https://www.octavehq.com/
- Connect with Zach on LinkedIn: https://www.linkedin.com/in/zachvidibor
- Octave on LinkedIn: https://www.linkedin.com/company/octavehq
Stay Connected:
► Website: https://restartt.ai
► YouTube: https://www.youtube.com/@restartthq
► LinkedIn: https://www.linkedin.com/company/restartthq/
This episode is brought to you by Warmly—the AI-powered GTM assistant for prospecting and outbound. Try it for free or request a demo at https://www.warmly.ai/
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