In this episode of the GTM Engineering Podcast, Swapnil Kumar (Head of Growth, Smartlead.ai) shreds the “spray-and-pray” approach still haunting outbound, explains why deliverability is the new quota, and lays out the infrastructure · list · copy trifecta that turns 1 % reply rates into double-digit conversations. We unpack Smartlead’s AI-powered personalization engine, its “Smart Senders” marketplace that spins up warmed domains in three clicks, and a birthday-drop play that moved 100 licenses in just 15 minutes. Swapnil walks through his multi-tool, multi-channel stack for hitting prospects at peak intent and details how a fail-fast culture keeps growth rooted in experiments, not opinions.
Timestamps
00:00 Intro
03:11 Outbound Myth: Volume vs Intent
05:41 Deliverability Fixes (Infra – List – Copy)
09:09 Personalization at Scale (Human + AI)
15:06 Experiment → Automate
16:02 AI-Driven, Multi-Channel GTM
20:50 Birthday Campaign Case (100 Licenses)
29:39 Learn More About Swapnil & Smartlead
Useful Links
Website: https://www.smartlead.ai/
Swapnil on LinkedIn: https://www.linkedin.com/in/scalewithswapnil/
Smartlead on LinkedIn: https://www.linkedin.com/company/smartlead-ai/
Stay Connected:
► Website: https://restartt.ai
► YouTube: https://www.youtube.com/@restartthq
► LinkedIn: https://www.linkedin.com/company/restartthq/
This episode is brought to you by Warmly—the AI-powered GTM assistant for prospecting and outbound. Try it for free or request a demo at
https://www.warmly.ai/
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