In this episode of the GTM Engineering Podcast, Tyler Calder (CMO, PartnerStack) dismantles LinkedIn’s “everything is dead” narrative, shows why smart teams double down on “dying” channels to win cheaper attention, and shares his simple “turn-it-off” experiment for proving what really drives pipeline. We dig into PartnerStack’s partner-attached GTM motion, the 2 million-strong affiliate network fueling its growth, and how acquisitions can extend platform value without burning cash. Tyler also breaks down the data-driven ICP model that scored 45k accounts into A–D tiers, boosting win rates and expansion in the process. If you want a GTM strategy with fewer hot takes and more proof, hit play.
Timestamps
00:00 Intro
02:51 “Everything Is Dead” Trend on LinkedIn
07:49 Why People Declare Channels Dead
13:59 Testing Assumptions and Experimenting
17:01 What PartnerStack Really Does
20:19 Partnerships and Affiliate Boom
26:28 Growth via Acquisitions?
29:23 ICP Scoring Experiment (45k Accounts)
35:01 Learn More About Tyler & PartnerStack
Useful Links
PartnerStack: https://partnerstack.com
Tyler Calder on LinkedIn: https://linkedin.com/in/tylercalder
PartnerStack LinkedIn Page: https://www.linkedin.com/company/partnerstack
Stay Connected:
► Website: https://restartt.ai
► YouTube: https://www.youtube.com/@restartthq
► LinkedIn: https://www.linkedin.com/company/restartthq/
This episode is brought to you by Warmly—the AI-powered GTM assistant for prospecting and outbound. Try it for free or request a demo at
https://www.warmly.ai/
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