In this episode of the GTM Engineering Podcast, Steffen Hedebrandt joins us to unpack how GTM teams are diluting their efforts with mediocre AI output—and what it takes to stand out. We dig into Dreamdata’s bold offline launch tactics, how to measure event ROI without guesswork, and why most teams still ignore the foundational work of defining a real ICP. If you’re tired of trend-chasing and want a grounded view of what actually moves pipeline, this one’s for you.
Timestamps:
00:00 Intro
03:23 The problem with GTM teams and AI content
06:27 Smart use cases vs lazy AI usage
12:30 Renting a cinema to launch a product
17:40 Attribution, ROI, and the value of physical events
21:19 Tracking physical event impact
24:05 Ignore trends and focus on GTM fundamentals
26:42 Why every company needs an ICP
30:37 Launching Dreamdata's new AI signal package
32:31 Get in touch with Steffen and Dreamdata
Useful Links:
- Dreamdata: https://dreamdata.io/
- Steffen on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Stay Connected:
► Website: https://restartt.ai
► YouTube: https://www.youtube.com/@restartthq
► LinkedIn: https://www.linkedin.com/company/restartthq/
This episode is brought to you by Warmly—the AI-powered GTM assistant for prospecting and outbound. Try it for free or request a demo at https://www.warmly.ai/
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