In this episode of the GTM Engineering Podcast, Madhav Bhandari explains why “building in public” still cuts through the noise, how product marketers are quietly replacing inbound SDRs, and why dark-funnel attribution isn’t a problem to solve—it’s a reality to manage. We also unpack Storylane’s “Demo-led SEO” experiment that 10×’d organic traffic and tripled PLG revenue, plus hard-won tactics for owning revenue as a marketing team. If you’re rethinking GTM execution with less fluff and more proof, hit play.
Timestamps
00:00 Intro
02:42 Viral Post Setup & Why “Work-in-Public” Resonates
07:50 Startup Advice: Go Public Early
08:36 Trend Watch: The Inbound SDR Is Dead
12:26 Product Marketers Step Up
16:19 GTM Challenge: Attribution Chaos
21:43 Marketing Teams Owning Revenue
24:56 Growth Experiment: Demo-led SEO
31:44 Where to Find Madhav & Storylane
Useful Links
Storylane website: https://www.storylane.io/
Storylane on LinkedIn: https://www.linkedin.com/company/storylane/
Connect with Madhav: https://www.linkedin.com/in/madhavbhandari/
Stay Connected:
► Website: https://restartt.ai
► YouTube: https://www.youtube.com/@restartthq
► LinkedIn: https://www.linkedin.com/company/restartthq/
This episode is brought to you by Warmly—the AI-powered GTM assistant for prospecting and outbound. Try it for free or request a demo at
https://www.warmly.ai/
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