In this episode of the GTM Engineering Podcast, we sat down with Boris Murdjev, Partnerships Manager at Warmly, to unpack how real-time intent data is reshaping outbound. Boris shares why most GTM teams are still guessing who’s ready to buy—and how misaligned sales and marketing workflows waste precious buying signals. He walks us through Warmly’s “Blitzkrieg” play, a five-day sprint targeting high-intent visitors with personalized video outreach that drove a 42% response rate. We dig into what actually makes a signal “high intent,” why tools alone won’t fix broken GTM handoffs, and how social engagement data is becoming the new outbound trigger. The conversation ends with a sharp take: outbound isn’t dead—it’s just evolving from static lists to real-time behavior.
Timestamps:
00:00 Intro
02:13 Cowboy hat backstory.
04:48 The biggest GTM problem today.
07:08 Why sales and marketing still feel disconnected.
08:29 Is tech the solution or just step one?
11:05 The rise of the revenue team for alignment.
17:15 Growth play: The warm outreach "Blitzkrieg".
20:41 Defining and acting on high-intent signals.
24:00 Results from warm outreach.
28:00 GTM trend: From lists to behavior-based triggers.
32:22 Social signals and UTM attribution.
34:26 Where to learn more about Boris and Warmly.
Useful Links:
Warmly: https://www.warmly.ai/
Boris on LinkedIn: https://www.linkedin.com/in/salesco-bm/
Stay Connected:
► Website: https://restartt.ai
► YouTube: https://www.youtube.com/@restartthq
► LinkedIn: https://www.linkedin.com/company/restartthq/
Brought to you by Warmly — the AI-powered GTM assistant for prospecting and outbound. Try it free or request a demo at https://www.warmly.ai
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