In this episode of the GTM Engineering Podcast, Natalie Marcotullio joins us to talk about the rising pressure on product marketers to do more with less—consolidate product lines, unify messaging across personas, and still drive pipeline. We break down how to scale demo personalization, run practical A/B experiments, and rethink what “efficiency” actually means in 2025.
Timestamps:
02:46 Messaging in a consolidated market
05:54 Are service providers also being consolidated?
07:55 Events and growth hacks in modern marketing
09:55 AI pressure and the illusion of efficiency.
12:31 Do traditional marketers still have a place?
14:09 Natalie’s trend: people buy from people.
16:48 Are demo centers the next big thing?
18:42 Do persona-based demos perform better?
23:30 Wrap-up & where to connect with Natalie.
Useful Links:
Website: https://www.navattic.com/
Natalie on LinkedIn: https://www.linkedin.com/in/nataliemarcotullio/
Stay Connected:
► Website: https://restartt.ai
► YouTube: https://www.youtube.com/@restartthq
► LinkedIn: https://www.linkedin.com/company/restartthq/
Brought to you by Warmly — the AI-powered GTM assistant for prospecting and outbound. Try it free or request a demo at https://www.warmly.ai
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