In this episode of the GTM Engineering Podcast, Swapnil Kumar (Head of Growth, Smartlead.ai) shreds the “spray-and-pray” approach still haunting outbound, explains why deliverability is the new quota, and lays out the infrastructure · list · copy trifecta that turns 1 % reply rates into double-digit conversations.
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Outbound ≠ Volume: Using Intent Signals To…
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In this episode of the GTM Engineering Podcast, Swapnil Kumar (Head of Growth, Smartlead.ai) shreds the “spray-and-pray” approach still haunting outbound, explains why deliverability is the new quota, and lays out the infrastructure · list · copy trifecta that turns 1 % reply rates into double-digit conversations.